It is expected that 35 million people will place nearly 500 million orders worth 300 billion TL on the internet alone during November.
That's why both global and Turkish e-commerce companies are looking for ways to reach consumers with intense campaigns and advertisements in the virtual world.
While campaigns provide great benefits in purchasing necessities at the most affordable prices, it is also a fact that many people push their credit card limits due to the influence of advertisements and make purchases that they later regret.
Sevda Köseibiş, Digital Marketing Director of Avantajix.com, Turkey's first cash-back shopping site, made suggestions on the issues to be considered in campaigns, based on the experiences of her members, each of whom is a "discount engineer".
Here are 7 suggestions from Sevda Köseibiş on "How to Shop Smartly on Discount Days":
1- Make a List of Needs: Campaigns and advertisements may confuse you. You may buy things you don't need and regret it later. So, a few days before the sale days, make a list of the products you really need.
2- Do Preliminary Research on the Products on Your List: Decide in advance which brand and model of the products on your list you want to buy. If you are planning to buy the product online, go to the store and examine it beforehand.
3- Determine Alternative Products: Determine the alternative brand and model, considering the possibility that the product you are considering buying will not be included in the campaign or may be sold out before you buy it.
4- Do Price Research: Research the prices of the products on your list both before and during the campaign to determine whether the discount is realistic. While doing this, you can use sites that make price comparisons on the internet.
5- Use Refund Sites: It is possible to earn extra money with just one more click on the internet. If you go to money-back sites instead of going directly to the site where you will shop, you can also earn additional income from these sites.
6- Shop from Stores You Know: Campaign periods are also the times when malicious people are most active. Be sure to be skeptical of exaggerated discounts. Research the site you will shop from carefully. Go to the site by typing its name in the address bar, not via social media or links sent to you. Shop from the sites of corporate companies that you know and whose reliability you are sure of.
7- Read the Shipping Information Carefully: Find out whether the shipping is paid or free. Sometimes a product purchased because it is cheap may cost more if shipping is charged. Do your price research based on price + shipping fee.
Köseibiş stated that local and global campaigns in November can be followed on Avantajix.com.
