Generali Sigorta announced the insurance data of İzmir, one of the largest provinces of the Aegean Region. According to the information compiled from the data of Generali Sigorta, while the average age of customers in the general portfolio in İzmir is 49, it was seen that 54% of those who receive insurance services are individuals between the ages of 35-55.
Most TCIP policies are made
According to the data compiled by Generali Sigorta, TCIP stands out as the most common type of insurance in İzmir. TCIP policies rank first in the province with a rate of 45%. TCIP policies are followed by automobile insurance with 18% and housing policies with 7%.
83% of customers come from the agency channel
The most common method used by the people of Izmir to access insurance products is agencies. When examining where customers reach and purchase insurance products, it is seen that the agency channel comes to the fore with a rate of 83%. Direct Channel follows this rate with 17%.
60% of new customers in İzmir
According to the data, the rate of new business customers among customers who have taken out insurance in Izmir is 60%, while the renewal rate stands out as 40%. While the renewal rate of Generali Sigorta customers is 37% on average, 40% in İzmir shows that the consumer lifetime value is above the average among customers in this province. When we look at the gender distribution of those who have taken out insurance in İzmir, 60% male - 40% female distribution stands out.
