PETZOO Eurasia Fair took place at Istanbul Expo Center in an area of 18,000 square meters with the participation of nearly 1000 brands, hundreds of manufacturers and 30 companies from 21 countries. PETZOO Eurasia, which offers unique opportunities to companies that want to take part in the international market and establish global collaborations, hosted a total of 50 thousand visitors from nearly 120 countries, especially Europe, the Middle East, Latin America and Far East countries.
At the fair, where the most up-to-date products and services for many different types of pets, from cats to dogs, from birds to fish, are exhibited, pet owners may need food, feed, toys, hairdressers, cosmetics and care products, health-supporting products, cat litter, aquariums, cleaning materials, pet food, etc. A wide range of products, such as clothes and accessories specially designed for animals, were presented to the visitors.
Drawing attention to the rapid growth of the pet products industry in recent years, National Fair Organization General Manager Selçuk Çetin said; “The pet products industry has shown tremendous growth momentum in recent years. It has become a 250 billion dollar market with a growth of 150% in the last 5 years. This year, we hosted visitors from more than 120 countries at Petzoo Eurasia. These figures are an indicator of how globalized our industry is and Turkey's potential in this field. "Nearly 1000 companies and brands introduced their products and services to their visitors at the fair." said.
Stating that 98% of the participating companies were very satisfied with this year's fair, Çetin said: “We have already started the preparations for PETZOO Eurasia, which we will hold in 2024, by planning the predictions of the demand for our fair well in advance. Saying 'We couldn't fit into our space', we will take place in the main entrance halls 1 and 3, one of the largest halls of the Istanbul Expo Center, in an area of 30 thousand square meters between 9-12 October 2024.” said.
Our country will become a global brand in the pet industry
Çetin emphasized that the growth of the sector is not only limited to the domestic market, but also has a great impact on the international market, and said, “Thanks to the investments and innovations of Turkish companies, the Turkish pet industry appeals not only to local consumers but also to customers around the world. This is an indication that the Turkish pet products industry is internationally competitive and a world-class player. The participation of international professional visitors and purchasing delegations was also high. I believe that these visitors, in particular, contribute to the international promotion and growth of the Turkish pet products industry.” said.
Çetin pointed out that the sector has reached a significant size in terms of total consumer expenditures and said, “In the sector, which is approaching 1 billion dollars in total consumer expenditures, 250 million dollars of it comes from exports. Our industrialization drive is growing day by day. Approximately 600 companies operate in our sector, which exports food to 70 countries and cat litter to 65 countries. Our industry will increase its exports to 400 million dollars by the end of 2023 in search of new markets. “I believe that we will become a brand country and a big industry in the pet industry in the near future.” said.
Events Made Their Mark on the Fair
PETZOO Eurasia Fair, which attracted great interest from visitors, hosted a series of exciting events for pet lovers. One of the remarkable events was the "Pet Fashion Show" held for the first time in Turkey. Different breeds of dogs took to the podium with their owners and offered fair visitors an unforgettable fashion show experience.
During the fair, informative demonstrations were organized on the most up-to-date dog breed shaving, trimming and training. The training and demonstration program of this year's fair was also quite rich. Obedience, frisbee and trick shows, race parades and seminars with the participation of speakers specialized in different subjects continued throughout the fair.
The cat beauty contest organized by the Association for the Protection of Meow Cats was also among the events that left their mark on the fair. At the same time, the champions were announced according to the breed characteristics of the chickens and roosters organized by the Eurasian Ornamental Animal Breeders Association at the fair.
“PETZOO Eurasia Awards” Found Their Winners
The "PETZOO Eurasia Awards", which set out to encourage pet adoption, increase material production in the sector and announce the successes of the business world and civil society in this field to a wider audience, were organized by the National Fair Organization.
It found its owners at Wow Istanbul Hotel on October 13, with the contributions of the Association and Turkish Business World Magazine. Industry professionals, experts, academicians and civil society leaders attended the awards night.
Industry leaders in 13 categories such as innovation, design, export and investment won awards. In addition, the "Fair Continuity Award" was given to the companies that supported the continuity of PETZOO Eurasia Fair, and the "Pet Industry Best Staff" plaque was given to 9 personnel who have worked in the pet industry for at least 20 years.
