Adopting an understanding of beauty beyond the ordinary, 'INO', which was established with an innovative approach to protect natural resources and play a leading role in environmental awareness, was introduced with a special launch held at Six Senses Kocataş Mansions. Famous names participated in the event, which was held with the team of which the successful actress Hande Doğandemir is the founding partner.
Bringing a brand new breath to the world of beauty, INO, the first and only cosmetic brand in the world containing pure collagen, was introduced with an invitation held last night. Famous names from the world of business, art and fashion such as Sinem Ünsal, Yüsra Geyik, Berk Cankat, Utku Ateş, Erdem Kaynarca, Önder Tiryaki attended the launch hosted by Hande Doğandemir. The guests, who closely examined the products of the brand, which was established with the motivation to implement the care routines that save time in the hectic pace of life, had one of the most enjoyable evenings of the summer at SAX, located in Six Senses Kocataş Mansions, located in the most beautiful spot of the Bosphorus.
'CATCH BLOOM DAYLILY', one of the products that stood out at the launch of INO, provides intense moisturizing while nourishing your skin, thanks to its hydrolyzed collagen and active ingredients. This multi-purpose product, which protects your lips and cheeks from the harmful rays of the sun and facilitates your beauty routine with SPF 30+, gives your skin a bright and fresh look thanks to its warm orange tone. For those who want to reflect the pink tone, which is the favorite color of the season, instead of the orange tone, 'CATCH BLOOM PEONY' gives your skin a natural youthful glow.
Another product that stood out at the launch, which attracted great interest, was the radiant moisturizing cream 'CATCH GLOW PINK QUARTZ' with strong antioxidant properties. Containing vitamin E, hydrolyzed marine collagen and blackcurrant seed oil, this product increases the elasticity of the skin and reduces the signs of aging, while providing the skin with a sophisticated and lively glow with the natural reflection of silver-pink mother-of-pearl.
The power of pure collagen coming from the depths of the sea is at INO
Focusing on pure beauty, natural glow and fresh appearance from nature, the brand adopts an environmentally harmonious approach beyond traditional cosmetics production. It offers an innovative solution with hydrolyzed marine collagen obtained by recycling valuable wastes from the rich marine resources of the Mediterranean with its cyclical production technology. Hydrolyzed marine collagen, the product of long R&D studies carried out by marine biologists with the support of TUBITAK, repairs and structures the skin by deeply nourishing it with its unique bioactive compounds. This pure collagen from the depths of the sea is obtained from sustainable sources without harming the marine ecosystem.
INO, which stands out not only with its effective products but also with its environmentally friendly packaging, by considering sustainability holistically, minimizes the environmental impact with its FSC certified cardboard packaging, and acts with the awareness of its responsibility to nature and our future.
INO invites everyone who is after natural beauty to discover the care experience that goes beyond the ordinary and to contribute to nature.
