100 Italian cosmetics manufacturers, who will come to Turkey with the organization of Italian Trade Agency - ITA, which supports the global business development of Italian companies, will take part in Beauty Istanbul, one of the leading events of the cosmetics and beauty industry in Turkey, between 27-29 September. Italian cosmetics manufacturers will showcase their newest products at this fair and showcase their production capabilities and potential within the framework of the "Made in Italy" promotional campaign.
Turkish cosmetics industry continues to be the center of attention globally with its growth volume and logistics advantages. The fact that Turkey is seen as a bridge between European, Asian, African and Middle Eastern countries increases the interest in Turkey. While the size of the world cosmetics market in 2022 is recorded as 400 billion Euros, Italy's turnover of 13.3 billion Euros reveals once again that it has a high potential in the sector.
When we look at the developments in the cosmetics industry, it is seen that the Turkish cosmetics market has grown at an annual rate of nearly 10% in the last 10 years. This rate stands out as around 5% for European countries. Turkey, whose importance within the global cosmetics industry is increasing day by day, was also in the focus of Italian cosmetic companies with the Beauty Istanbul Fair.
Turkish Market Attracts the Attention of Italian Cosmetics Manufacturers
Italian cosmetics manufacturers, which have a 6% share in Turkey's cosmetics imports in 2022, aim to increase this share in 2023. 100 Italian cosmetics manufacturers, who will come to Turkey with the Italian Trade Agency - ITA organization, will participate in Beauty Istanbul, one of the leading events of the cosmetics and beauty industry in Turkey, between 27-29 September. With this fair, Italian participants aim to develop their cooperation in the Turkish market and present their new products to global visitors.
You can visit the Beauty Istanbul Fair, which will be held between 27-29 September 2023, to meet the most important cosmetic manufacturers of Italy with "Made in Italy" production chains, which attract attention especially with their natural and sustainable products, and to examine their special products.
