Generation Z, which constitutes a large segment of Turkey's young population, continues to strengthen its presence in social and cultural life day by day. This generation, born directly into the developing technology and digitalization, continues to take a more active role in all areas of life, including the business world. Generation Z, which generally includes individuals born between 1997 and 2012 and has different characteristics than previous generations, is more individual and free-spirited, adapts quickly to technology, spends more time in online environments, uses social media very actively, and has a lot of information. They are known for their rapid arrival, being more dynamic, active and energetic, and having a predominantly shy nature. With these structures, they make a significant difference in the business world. Generali Sigorta, which serves its customers with its 150-year-old history, compiled how Generation Z should be managed in business life and the points that SMEs should especially pay attention to.
Offer flexible working conditions
Allowing Gen Z employees more control over their working hours and location can increase their job satisfaction and motivation. You must respond to these needs by offering options such as remote work, flexible hours or part-time work. Generation Z attaches great importance to work-life balance and flexible working hours. For this, you can increase their productivity by creating flexible working conditions, environment and hours for them.
Use technology effectively
Generation Z sees technology not only as a means of communication, but also as a tool to improve business processes and efficiency. Update your business's technological infrastructure and facilitate communication using digital tools. Since Generation Z grew up in the digital world, they have a good command of technology. Therefore, you should take care to adapt the technological infrastructure and tools in the workplace to their needs. You can encourage technological solutions such as mobile applications, digital communication tools and online training.
Invest in their personal and career development
Generation Z attaches great importance to continuous learning and personal development. You can respond to these needs by providing training opportunities within your business, mentoring programs, and resources to support the career journey. If you provide opportunities by investing in developing their different skills, their loyalty and commitment to your company will increase. You can also offer coaching and mentoring opportunities to support the personal and professional development of your Generation Z employees. All these will help them advance their careers and multiply their success.
Be sure to communicate openly and honestly.
Open and honest communication can help Gen Z employees feel more comfortable at work. You can effectively use communication channels to clarify expectations, provide regular feedback, and resolve problems. In addition, do not forget to emphasize your business's mission, vision and values through clear communication. Explaining your workplace culture will help employees develop a sense of commitment.
Involve them in social responsibility and sustainability processes
Generation Z attaches great importance to businesses being socially responsible and sustainable practices. You can influence this generation by emphasizing that your business acts in accordance with these values. You can become more attractive to this generation by highlighting your business's sustainability goals and social contributions. Include them in all your existing social responsibility activities and ensure that they take on duties and responsibilities. When you show that it is not a company focused only on business and money, both their success and their loyalty to your company will increase.
Promote collaboration and teamwork
Generation Z is very prone to interpersonal cooperation and teamwork. At work, support group work on projects, create an environment open to the exchange of ideas, and facilitate communication between colleagues.
Provide quick feedback
Generation Z is accustomed to instant feedback and quick results. Therefore, it is important to provide regular performance feedback and recognize successes immediately. At the same time, you can support their development by presenting negative feedback in a constructive way.
