Emphasizing that digital marketing and communication processes should be carried out with the right strategies,
Nergizal warned that a wrong step could cause more loss than gain.
Stating that the number of internet users in Turkey, where 85 million citizens live, corresponds to 83 percent of the population with 71 million people, Ogün Nergizal pointed out that our country ranks at the top in the world in terms of digital marketing and use of social media.
Noting that the resources allocated to digital marketing are expected to be 1 trillion dollars all over the world by the end of 2024, Nergizal gave the following information: “According to the research, digital marketing expenditures in 2021 were at the level of 522.5 billion. In these figures, Google and Facebook shared the first two places. It is stated that these worldwide advertising expenditures may exceed 1 trillion dollars by the end of 2024, an increase of over one hundred percent. For this reason, the necessity for companies that want to survive in today's competitive environment to keep up with digital transformation emerges once again.”
IT IS IMPORTANT TO USE DIFFERENT MEDIA TOGETHER
Pointing out that digital marketing does not cover all people in different age groups, Ogün Nergizal emphasized the need for a more inclusive and integrated media planning in which different channels are used.
Stating that potential customers over a certain age group still prefer communication channels such as newspapers, radio and television, Nergizal said, “Promotion and marketing is actually like managing a team game. Because each medium's communication method and the target audience it reaches are different. While Generation Z, who is now in business life and has purchasing power, mainly follows Tik Tok and the like, people above a certain age group still use traditional media channels. Although digital advertising is the star of today, more comprehensive media planning is still needed. "Now only social media, only billboards and only television advertisements are insufficient," he said.
WE USE ARTIFICIAL INTELLIGENCE SUPPORTED SOFTWARE
Stating that they have been managing the marketing processes of many local and foreign companies since 2017, Ogün Nergizal noted that, as a company from Izmir, they serve especially foreign companies or Turkish companies with foreign connections with their artificial intelligence-supported software.
Nera Marketing Agency Founder Ogün Nergizal, who informed that, as an experienced team, they use artificial intelligence-supported software to meet brand expectations and needs in integrated marketing processes, continued his words as follows: "This software, which we developed entirely ourselves and called Nera App, helps human resources and brand budgets." allows it to be used more efficiently. In this way, we can more accurately determine what kind of marketing process the brand should manage and in which media. "In the light of the data provided by the software and the experiences we have gained over the years, we create a road map for both correct marketing and where and with which product companies can invest."
